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timepiecedetailing

3 days ago

Rolex trend (release anniversary then discontinue)

Hey everyone just thought we'd discuss a trend I noted with Rolex I'd be interested to hear your thoughts!

The celebration dial that was released for the anniversary some time ago has been discontinued for awhile now however they just released their 100 year anniversary OP and therefore it makes sense that Rolex will discontinue this model.

I'm wondering whether this is a trend they've taken advantage of in the hope that everyone buys this OP hoping for the discontinuation that never comes :)

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